Monkedia.com | Ad Account Health Checker

Monkedia Ad Account Health Checker

Answer 20 quick questions to see how scale-ready your paid media really is.
1 = Not at all true · 5 = Completely true

A. Account Structure & Strategy

How intentionally is your account built for scale?

1. We have a clear objective hierarchy (prospecting vs. retargeting vs. retention) in our ad account.

2. Our campaigns and ad sets are named and organized so anyone can quickly understand what’s happening.

3. We regularly prune underperforming campaigns/ad sets instead of letting them run indefinitely.

4. Our budget distribution (top, mid, bottom of funnel) matches our growth goals and margin structure.

1 = Not at all true · 2 = Slightly true · 3 = Somewhat true · 4 = Mostly true · 5 = Completely true

B. Creative & Testing

How strong and systematic is your creative engine?

5. We have a consistent creative testing system (e.g., new tests weekly) rather than random uploads.

6. We know which hooks, angles, and formats are our “winners.”

7. We proactively refresh or iterate winners before they fatigue and tank performance.

8. At least 20–30% of our monthly spend goes to structured creative tests.

1 = Not at all true · 5 = Completely true

C. Targeting & Audiences

Are you reaching the right people the right way?

9. We actively test broad vs. interest vs. lookalike audiences and understand what works best for us.

10. We avoid heavy audience overlap and have a clean structure between prospecting and retargeting.

11. Our retargeting is tiered (e.g., site visitors, cart viewers, purchasers) with relevant messaging.

12. We’ve identified at least 2–3 high-performing audience “pockets” that we consistently lean into.

1 = Not at all true · 5 = Completely true

D. Tracking, Data & Decision-Making

Is your data reliable and how you use it disciplined?

13. Our pixel/conversion tracking is properly configured across all key events.

14. We make decisions based on enough data / statistical significance, not 1–2 day swings.

15. We track blended metrics (MER, blended CAC) in addition to in-platform ROAS.

16. We review performance at least weekly with a clear scorecard.

1 = Not at all true · 5 = Completely true

E. Funnel, Offers & Economics

Does your funnel and offer support profitable scale?

17. Our landing pages are aligned with ad messaging, creative, and promise.

18. We have at least one strong primary offer that converts well.

19. We know our target CAC/LTV and can say whether we’re currently above/below target.

20. Our funnel has a plan for AOV/LTV growth (upsells, cross-sells, email/SMS follow-up).

1 = Not at all true · 5 = Completely true

Discover how brands grow with Monkedia

Read success stories

Greenlight

FinTech Company

User-Base Growth of 3,635% Leading to 20M in Series A Funding

READ SUCCESS STORY

From 2X to 6X with Major Thematic Learnings

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simplehuman

Home Goods Brand

PureWine

Food & Beverage Brand

3X Business Valuation Increase in 2 Years

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From Zero to 4M ARR

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Bend Soap

Health & Beauty Brand

edelkrone

Cameras & Optics Brand

Driving 30M With 6.4X Attributable ROAS

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8X Attributable ROAS Whle Scaling Ad Spend 4X

READ SUCCESS STORY

Gooseberry Intimates

Underwear & Swimwear Brand

TRUSTED BY

It's Time To
Level Up

Monkedia Ad Account Health Checker

Discover how brands grow with Monkedia

Collaborations

BRAND & MARKETING Strategy

EMAIL & SMS

Creative Strategy & Development

Brand & MARKETING Strategy

EMAIL & SMS

Creative Strategy & Development

Brand Strategy

Channel Expansion

Collaborations

Branding

Creative Direction

Acquisition & Retention

WEB & CRO

ADVERTISING

Brand Storytelling

Acquisition & Retention

WEB & CRO

ADVERTISING

Brand Storytelling

Acquisition & Retention

CRO

Repositioning

3D Render

Collaborations

Creative Direction

Branding

3D Render

Meta Partner

Google Partner

Shopify Partner

Klaviyo Partner

It's Time ToLevel Up

Monkedia Ad Account Health Checker

Discover how brands grow with Monkedia

Collaborations

BRAND & MARKETING Strategy

EMAIL & SMS

Creative Strategy & Development

Brand & MARKETING Strategy

EMAIL & SMS

Creative Strategy & Development

Brand Strategy

Channel Expansion

Collaborations

Branding

Creative Direction

Acquisition & Retention

WEB & CRO

ADVERTISING

Brand Storytelling

Acquisition & Retention

WEB & CRO

ADVERTISING

Brand Storytelling

Acquisition & Retention

CRO

Repositioning

3D Render

Collaborations

Creative Direction

Branding

3D Render

Meta Partner

Google Partner

Shopify Partner

Klaviyo Partner

It's Time To
Level Up